Wellness Program Blog

Why bother to market your Employee Health and Wellness Programs?

Because of the transient nature of the many worker populations, you must market your Employee Health and Wellness Programs all the time. Your goal should be to keep your Employee Health and Wellness Programs as visible as possible.

 

Creative marketing can increase awareness of your Employee Health and Wellness Program for:

• Potential Employee Health and Wellness Program members

• Senior Management

• Line and medical personnel

• Potential partners and volunteers

 

Creative Employee Health and Wellness Program marketing ideas

 

Involve Senior Management in your marketing Employee Health and Wellness Program as often as possible.

            • For example: invite Senior Management to judge a Employee Health and Wellness Program logo contest.

 

Link your Employee Health and Wellness Programs to national advertising campaigns

            • …like the Great American Smokeout and the Dairy Council’s Milk Mustache campaign.

           

Collaborate closely with personnel in the home office.

            • Submit articles about your Employee Health and Wellness Programs that coincide with National Health Observances. For example: highlight your Asthma Program in May, which is National Asthma Awareness Month.

            • Let the home office know you can always provide an article to them when they run short on material. (Then make sure you always follow through.)

Word of mouth is the most effective advertisement for your Employee Health and Wellness Program

            • Use real individuals in your advertising: enlist the help of successful Employee Health and Wellness Program members or use Employees and other post personnel for your marketing materials, when possible.

            • Start “buzz” by incorporating an element of competition: which ‘team’ had the most steps over the past week? Which department engaged most frequently in physical activity?

Take advantage of technology

            • Use post television and radio resources.

            • Use email whenever you can.

Don’t just market your Employee Health and Wellness Program to potential members, but market the opportunities for others to be involved, as well.

            • For example: does the Red Cross know you can always use a volunteer? Do other departments/clinics know that you can always use personnel with some temporary down time?

Don’t be “old news”

            • If you put advertising materials up, be sure to take them down in a timely manner.

            • Update marketing logos and themes as appropriate.